Dr. I. Craig Prior is an Independent Practitioner and previous Independent Practice owner with over 40 years experience practicing veterinary medicine and 30 years as a veterinary business owner (Small Animal and ER).

Dr. Prior is a Veterinary Business Consultant to Independent and Corporate Hospitals; VMG Facilitator for almost 10 years, helping veterinary business owners run a better & more profitable business whilst taking better care of their patients and clients; a regular Speaker/Lecturer at most major conferences, including VMX, WVC, VetGirl & Fetch, on topics from business to practice management to parasites; and a KOL for many major pharma and lab companies. Additionally, Dr. Prior serves as a Practice Sales Consultant, helping veterinary business owners sell their practices and RE at the right time, to the right buyer at the right price.

Dr. Prior is author and contributor to many veterinary magazines, and a veterinary media consultant, with regular appearances on TV for local and national programs, Satellite Media tours and quoted in major publications such as the NYTimes.